The Value of SEO
Whether you’re new to the field of search engine optimization or an old pro, convincing others of the value of SEO can be challenging. Although the media environment is moving forward, not every company and individual is catching up. SEO is categorized as behind-the-scenes work that most marketing and PR professionals overlook as a valuable asset to driving web traffic and ultimately sales. It’s important to have solid evidence of the value of SEO under your tool belt for those inevitable conversations.
So where to begin? There’s plenty of questionable and straight up false information out there (don’t believe everything you here on the Internet). Finding trusted, experienced experts about the topic is necessary to understanding the industry, and also valuable for convincing the hold-outs.
An article from marketing news & expert advice website ClickZ entitled “Everybody’s Publishing Content – But Is Anybody Tracking It?” gives great insight on…
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